Hello! Thanks for stopping by.

I’m a Creative Director with more than 15 years of experience developing integrated campaigns and culture-driven ideas for brands such as IKEA, Campofrío, Seagram’s, MTV and Movistar. My work sits at the intersection of storytelling, entertainment and visual culture, with a focus on creating ideas that feel culturally relevant, visually strong and emotionally resonant.

I’ve worked across film, digital, social, branded content and experiential projects, building concepts that live seamlessly across formats while maintaining coherence and craft.

I also have experience in the entertainment space. For Movistar+, I developed the visual identity and key art for original series such as Gigantes (directed by Enrique Urbizu) and Mira lo que has hecho (created by Berto Romero), translating each title’s tone and narrative into cohesive visual worlds across platforms.

As a freelancer, I collaborate with teams at Ogilvy, Dentsu, China and This is Libre. Recently, I worked on CampofrIA for Campofrío, a campaign that generated more than 62 million views and sparked a nationwide conversation about AI in advertising.

Beyond client work, I stay connected to creativity through painting, graffiti and illustration, which continue to fuel my visual approach and personal artistic exploration.

My work has been recognized at Cannes Lions, FAB Awards (Grand Prix), Epica, Eurobest and El Sol, and featured in Adweek, Shots, AdAge, Little Black Book, GQ, Harper’s Bazaar and HuffPost. I also reached the number-one position on Spain’s YouTube Ads Leaderboard twice (2020 and 2016).

I’m currently completing a Master’s in Artificial Intelligence focused on LLMs, generative audiovisual tools and their application within creative workflows.