😵💫 MOVISTAR Look what you’ve done.
Movistar (Spain’s TV platform) premiered in 2018 Mira lo que has hecho (Look what you’ve done), the series created by and starring Berto Romero, an honest and cinematic comedy about the emotional chaos of becoming first-time parents.
The story follows Berto and Sandra, a successful comedian and an anaesthesiologist whose lives change overnight. Inspired by real experiences, the series portrays with humour and truth the family tensions, the doubts, the exhaustion and everything no one tells you about parenthood.
For the launch, we created the concept “It feels like the end of the world, but it’s only the beginning” and developed the entire visual identity of the campaign. We defined the visual system, typography, photographic language and overhead compositions, capturing the mix of chaos, tenderness and vertigo that defines this new beginning for the protagonists.
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A Press Event Inside an IKEA Bedroom.
For the press launch of the series, we created a unique event at the IKEA Bedrooms showroom in the center of Madrid. Both the director and the lead actors were interviewed right inside the bedroom section, fully immersing the media in the everyday world of the story.
Journalists received a very special press kit: a baby changing mat that, when opened, revealed a diaper and a USB drive containing all the press materials. An unexpected, memorable, and perfectly on-concept way to introduce the series.
